Kapur said he was worried about how AI would dilute music itself. “This industry is fucked up, so any new tech that is being introduced in it is likely to be fucked up as well.” It’ll change the way people value art,” he told Rest of World. “It’ll devalue the work of humans - that is, more job losses. According to Uday Kapur, music consultant and co-founder of Azadi Records, AI will only serve to reduce the payout musicians get, which is already a pittance. The company also issued a statement about the dangers of AI and copyright infringement, after the song amassed over 20 million views.īut the music industry in India has a lot more to lose. On April 4, an unknown TikTok user named released an AI-generated track, “Heart On My Sleeve.” The Universal Music Group, which represents both artists, had it taken down from most platforms - Apple Music, Spotify, YouTube, and TikTok have all pulled the track.
The most notable precedent for the problem of AI-generated fakes is the episode involving artists Drake and The Weeknd. “We don’t have any control over it and anyone filled with hatred can do stupid shit.” “Using Moosewala’s vocals and trying to get an artist to say something that they never said is very disturbing and uncomfortable to me,” Ahmer Javed, a Kashmiri rapper and the co-founder of Srinagar-based hip-hop collective Koshur Nizam, told Rest of World. There’s “Eminem” rapping about his love for cats, “ Message from Above” generated in late rapper Tupac Shakur’s voice, a fake collab between rapper Drake and Moosewala, and many more.
Several AI-generated songs have flooded social media platforms, accumulating thousands of views. The rise of AI has presented the music industry with a slew of new problems, including copyright ownership and royalties. It requested the producers putting out AI-generated music to stop. “His talent was unmatched and we would like it to stay the same,” the statement read. Instead, on May 14, Moosewala’s family put out an official statement condemning the AI-generated tracks for doing “more damage than good” to his legacy. “I thought it’d make his parents, who lost their only son, happy.” “To me, producing this track was like a slap to the face of the killers of Sidhu,” Singh said.
The Denver-based DJ, known by the alias MRA, claimed he had wondered if it was ethical. “And that shit just blew up.” The song went viral since April, it has racked up over a million views on Instagram.īefore he released the track, Singh spent three weeks on voice diffusion with AI to finesse it. “The idea was to keep his voice alive and spread his legacy so much that it will last for generations,” Amarjit Singh, the 29-year-old producer of “Clash,” told Rest of World.
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